If increasing your number of clients or customers is a pivotal goal for you this year, (I hope so!) I have good news for you. It’s within your reach if you follow the three R’s for rapid client attraction.
A few days ago, I was speaking with one of my valued clients about the many benefits of getting out of the office and creating connections and relationships through networking. At one point, there was a momentary silence on the other end of the line and then she asked me if I could give her more “structure” on the best way to network effectively. This question made me stop and think: I tell my clients to do this ALL the time and yet, I rarely stop and explain WHAT to DO or HOW to do it.
There’s one slight shift you can make in your daily habits that could reap BIG rewards. In fact, this habit has been linked to better decision-making, creativity, health and even weight-loss. Do you know what it is? Sleep.
Making a commitment (experts say seven to eight hours is preferable) to sleep can create a dramatic impact in every area of your life. The lack of sleep impacts mood, ability to focus, creativity and generally affects our mental performance. Mental performance is a top requirement for entrepreneurs!
Ever notice when the topic of sleep comes up, the conversation goes something like this: “I only had four hours of sleep last night – working on a big project.” “I had so much work to do that I just couldn’t get to bed before midnight!” Lack of sleep has become a status symbol. If you get too much, somehow this gets translated into: “She doesn’t have enough to do-she’s not busy enough.” Stop the madness. Move away from this mindset.
I was feeling a bit out of sorts. My creative self felt like it was moving at a crawl and my decision-making at a snails pace. Something was off but I couldn’t put my finger on it until I started to reflect over the last eight weeks. I had traveled two times in 30 days to the East Coast to see my father who’s ailing and followed that with a week-long business trip. I realized that our home never fully recovered from the holidays. There were “loose ends” in many places which left me feeling unsettled. Even though I have a housekeeper (I highly recommend for all women!) there are some tasks that she can’t do – like clearing clutter from desks and drawers.
The one question I get asked over and over from women entrepreneurs is, “How do you know what to delegate to an assistant?” I love this question because it tells me you realize that you can’t (and shouldn’t) try to do it all in your business and your ready to get the support you need.
Remember Lucy Van Pelt in the comic strip Charlie Brown? I woke this morning thinking about one of her famous lines, “I told you so, you blockhead!” Lucy was known for setting up a psychiatric booth in the neighborhood offering advice to her friends for five cents per person. Clearly she caught the entrepreneurial bug early but I’m not sure I’d want to get my business direction from her. : -) This got me thinking about how women entrepreneurs need to be cautious when seeking advice, coaching and mentoring on their road to success.
Remember the Alice Cooper song, “School’s Out”? The lyrics are running through my mind as I write this article. The last bell rang, the kids are running through the house at all hours of the day and their summer camps are spread all across town. My schedule has become a mere shadow of the nice, tidy, organized days I experience September through May. Sound familiar? I’m finding this is true for many women entrepreneurs so today’s article offers a few coping strategies when summer arrives and suddenly it feels like your schedule has been hijacked.
My favorite quote by Einstein is “Vision without execution is merely hallucination.” The first time I read this I was surprised at the glaring truth to this simple statement. I also realized it’s sometimes easier said than done.
Einstein’s quote helped me realize there are two distinct parts to reaching your big ideas, dreams and goals. First you need a vision. Second, you need a plan to accomplish the vision. One does not happen without the other. Visionaries can be challenged by creating a plan and planners sometimes lack the necessary vision to keep the dream alive.
A few weeks ago, I took some time to evaluate where most of my clients come from and the two areas where I consistently receive highly qualified clients are referrals from happy clients and public speaking. It’s essential that you spend your valuable time doing the things that consistently bring you the clients that you love to work with. This week, I’m going to focus on public speaking as I get many questions from Smart Women on this topic.
No, I’m not talking about your cell phone or the phone in your home or office. All the women in my Success Circles know that I don’t believe in picking up the phone every time it rings. I do believe in listening to my messages and returning calls and emails within a reasonable time period. I’m talking about answering your call—the call that is unique only to you.