Copywriting — An Easy Template To Help You Sell More

In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.

You start by showing the object you’re going to manipulate in some way (i.e. make disappear).

You manipulate the object, in this case you make it disappear.

Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back.

Read more about copywriting!

Managing The Anxieties Of Being A Leader

Sometimes, fear and anxiety can overwhelm us when we have to be a leader. Being a leader requires the ability to lead people in doing a certain task. This can sometimes be a little scary. As a result, here is list of ways in how to reduce the fear and anxiety of being a leader.

Read more about reducing this fear and anxiety

Sangria

I’m always excited for the arrival of spring and summer. It’s the perfect time to throw open the French doors and entertain outside. It seems like everyone shows up on my doorstep this time of year, and you know me, I’m always up for a party! Anytime is okay in my book for a get together with family & friends to enjoy a good meal.

Get this delicious recipe!

Parenting Thoughts: Changing “I Should” to “I Could”

I recently heard someone talk about changing our “I shoulds” to “I coulds.” It resonated with me on a personal and professional level, as it seems so easy to get caught in the trap of stressing about everything I “should” do. When we think of things in terms of “I should,” we exist in a pressured state of feeling forced to do something. Thinking about what I “could” do shifts us into a mindset of choice—I am deciding in this moment whether to do this thing. It not only sounds different, but it feels different to phrase options from the perspective of “I could” instead of “I should.” There is an internal mindset shift that occurs when we do this; and it allows us to move forward with trying to do the things we could, instead of getting stuck in the mode of pressuring ourselves to do what we should.

Read about some simple way to apply this thinking!

How To Balance A Family, Your Job, And Your Stresses

It can be difficult for adults to have to take care of their families and manage their careers. This can cause a lot of stress and anxiety. As a result, here are a few steps in how to do take care of your family and your career without getting stressed.

Try to set goals for yourself when you manage your family or career. When you go to work each day, try to set some goals for you to accomplish. For instance, let’s say your goal for today is to finish the report that your boss wants. At the end of the day, you will feel better about yourself knowing that you were able to finish that report. When you accomplish these smaller goals, you will feel happier, more confident, and less stressed.

[Read more...]

Business Essentials – The Pencil Skirt

Fashion this spring is simply F-A-B-U-L-O-U-S! There is a silhouette and style for EVERY woman. It’s inspiring and women are saying bravo. The pencil skirt is a must have for sure. If you’re looking for something to turn heads, put this one on the list. The pencil skirt is sexy, flirty, fun. When you add the right undergarments, let’s call it spectacular! This is one item where flawless is a must have. Confidence is essential when wearing this item no matter your size.

Read more about what to wear underneath!

Winning and Losing Streaks in Business

Have you ever noticed how winners seem to have things so easy? Everybody loves a winner and everybody wants to be around a winner. Winners get the best table in a busy restaurant and people are drawn to them and their confidence.

But losers get the cold shoulder, don’t get into the trendy nightclub, and seem to fall into a spiral of doom. People don’t want to be associated with losers, who also tend to be in a bad mood. They don’t want to be dragged down by them or be associated with them.

[Read more...]

What’s In a Name: How To Avoid Violating the Two Cardinal Rules for Naming Your Business

When you chose the name for your business, did you violate the two cardinal rules for naming your business?  If you did, your business name is one that will likely never be trademarkable (if that isn’t a word, it should be), or your business is at risk of getting lost in a sea of other businesses in your industry.  Do I have your attention?  Good.

Especially in recent years, I have seen a large number of entrepreneurs choosing business names that have words or phrases in them that are really buzz words in their industry.  This is especially true in the coaching arena.  There are two huge reasons not to do this.

Get Jessica’s cardinal rules for naming!

Google+ or Pinterest – Which one is for you?

There has been a lot of buzz lately about the two newest social media channels — Google+ and Pinterest. Many of my clients have been asking me which one should I choose? The answer is the same as it was before G+ and Pinterest exploded on to the scene, go where your audience hangs out the most. As I go through the two platforms, you’ll learn which one would work best for your business.

Read more and compare Pintrest and Google+

Why Planning and Strategy are Vital to Marketing Success

As entrepreneurs we have a second role above and beyond our area of expertise. We must also be marketers or at the very least understand what we want to accomplish with our marketing so we can make sure our team is on track (another reason it’s so important to have your Content Strategy Plan in place – team accountability).

Read more about why planning and strategy are so important!