Last week, my husband Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected!
I’ve been with the same mobile phone company for 9 years. Hard to believe, right? I’m slow to commit but once I do, loyal to the end! So the first place I went was to my current carrier’s store to see what they had to offer. When we entered the store, there were a quite a few people waiting and so we got in line and waited our turn. Not once did anyone say, “Thanks for waiting, I’ll be with you in a moment” or “Sorry for the delay, someone will be right with you.” Nothing. No eye contact. We felt invisible. I had quite a few questions about the new phones and was anxious to get my questions answered. When it was my turn (about 20 minutes later) something happened that was shocking. The person behind the desk looked straight at us and then just turned and walked away! I was stunned and frustrated at this point.
Not a good “experience.”
A while back, our family went to The Grove here in Los Angeles. The Grove is a large retail shopping center that really goes above and beyond decorating for the holidays. They have a beautifully decorated tree larger than the one at Rockefeller Center in New York. They “create” falling snow every evening. For children who live in So. California, this is a delight!
Both identified lack of time as the biggest obstacle small business owners face in their businesses. Frankly, I’m not surprised at all. Social Media growing exponentially almost daily. There are new platforms (Pinterest, Google+), new ways to connect and a mountain of content to read and share.
right one to spend your hard-earned money (and time) on? Well never fear, help is here. Read on to learn 3 keys to help you decide which is the right event for you.
. The little black dress is the favorite of women everywhere. Dress it up or down, and you look like a million bucks. The trend currently is on the neckline, and showing the frame (yes, even at the office). Add a blazer or asymmetrical sweater (major hit right now) to the dress if your looking for something to cover your arms, or conceal a little more for daytime. If you want to reinvent your existing black dress you own, nothing makes it sizzle more than a matching handbag and shoe ensemble. This year it’s about cognac shades such as light to dark brown. Let’s just call this summer style Beautiful!
Commitment. It’s a powerful word that conjures up a mix of emotions and can be a scary thought– especially in business. Being committed to something means you’re choosing not to be committed to something else – sounds simple, right? In essence, you’re pledging or engaging in a relationship to the exclusion of others. In my work supporting women entrepreneurs, I find fear of commitment in business can make the difference between mediocre results and extraordinary results.
Recently, I had the opportunity to spend the day strategizing with a group of smart women entrepreneurs from different parts of the world. It was an energizing day focused on topics such as effective marketing, clear messaging to attract your ideal client, time management and money.
When you start a new business or take action on a big idea that you’ve had brewing for a while, it can be a very exciting time. You begin to get a taste of what entrepreneurship can feel like; you’re in control of your own schedule, maybe you worked for someone else and you’ve escaped the rigid 9-5 routine and you’ve become your own boss – life feels good.
Recently, we had “opening day” for Little League Baseball in our community. There was a pancake breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 11 year-old son and my 9 year-old daughter play their first game of the season, I was reminded how baseball and marketing your business have a lot in common.
Do you know what “WIIFM” stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase - “What’s In It For Me?” We purchase everything based on the “benefits” that we will receive when we use the service or product.
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