A few weeks ago, I took some time to evaluate where most of my clients come from and the two areas where I consistently receive highly qualified clients are referrals from happy clients and public speaking. It’s essential that you spend your valuable time doing the things that consistently bring you the clients that you love to work with. This week, I’m going to focus on public speaking as I get many questions from Smart Women on this topic.
No, I’m not talking about your cell phone or the phone in your home or office. All the women in my Success Circles know that I don’t believe in picking up the phone every time it rings. I do believe in listening to my messages and returning calls and emails within a reasonable time period. I’m talking about answering your call—the call that is unique only to you.
A few weeks ago, my sister Rene and I had the opportunity to visit our parents in Florida. It was a “girl’s getaway” filled with shopping, going to the beach, tasty food, wine and great conversation. Every morning we had a ritual of getting up, grabbing our coffee and heading out to the beach for a walk. On the first morning, I noticed a large, magnificent lighthouse that stood in the distance.
The other day, I was speaking with a smart woman entrepreneur and at one point she said, “Joy, I think I need to take my business offline.” My response? “Bravo!” In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals.
One question that I hear frequently from the women I support is “How do I find and attract more new clients?” After all, new clients are necessary for your business to survive and thrive. The good news is, “new” clients are closer than you think. What do I mean? Have you ever heard the old phrase, “a bird in the hand is worth two in the bush?”
Do you ever wonder why certain items on your “to-do” list never seem to get done? It’s typically those items that could really push your Big Idea, Dreams, and Goals forward to another level of success, but you just can’t seem to get your arms around it. This is an area that I’ve struggled with in my own business in the past, until I discovered a system to help me to take a Big Idea and make it happen. I use this system at least once a week with Smart Women to help them realize their own Dreams and take their businesses to the next level of success. It’s understanding the difference between a “Project” and a “Task.”
Today, I received an email from a very smart woman who is just beginning her journey as an entrepreneur. In her email, she shared with me that lately she’s been noticing that a lot of “stuff” is coming up for her. When I read this, I smiled. I knew that my smart, courageous friend is getting out of her “comfort zone.” Smart Women know that when they enter unfamiliar territory in life and business, “stuff” always shows up and can get in the way.
With only 41 days left in this year, now is the perfect time to plan your income goals for 2014 so you can enjoy the holidays and cross the threshold into the New Year with a confident plan of action.
On Thanksgiving Day, as we sat around the table enjoying a delicious meal, my mom gave her annual celebratory toast to my Great Aunt Flossie (yes, that was her real name) for teaching her the “secret” to making a turkey that melts in your mouth. I’ve been hearing this story since I was a child so you can imagine that when I think of Aunt Flossie, I associate her memory with Turkey.
Aunt Flossie was well-known for something. What are you well-known for?
When we get sick, have the flu or some other ailment that we can’t seem to cure on our own, we go to the doctor for a checkup. The same is true in our businesses. If you feel like your business is not growing the way you had envisioned, maybe it’s time for an entrepreneurial checkup. This week, I’m going to share some simple, easy solutions that you can use to give your business a “checkup” to ensure healthy success.